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Zackary Hampton has been writing business and marketing articles online for nearly 3 years now. Find more about the newest, useful and interesting marketing news such as the Geomarketing.

Geomarketing [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie soldes[/url] (or Geographic Marketing) is a new method of marketing a business and its website through web searches, mobile searches and social media. As you can see, the geo-marketing tools being used are digital and through the Internet or Mobile devices.
While geo-marketing's definition is the association of data and maps in the traditional sense, the added convergence of local business listings, mobile marketing, and social media makes this method of marketing more powerful than ever before. This marketing tool is no longer just a large business marketing tool, but is available to small and medium size businesses too.
From a technical standpoint an Internet user's IP address is tied to GPS data, like longitudes and latitudes, which are mapped with technology to geographies around the world down to the city and street level. While all this data [url=http://www.jeremyparendt.com/jimmy-choo.php]jimmy choo paris[/url] may seem overwhelming, the good news is that most businesses do not need to concern themselves with this part of geo-marketing. Many of the tools already have all of this information built into their [url=http://www.shewyne.com/moncleroutlet.html]moncler sito ufficiale[/url] software [url=http://www.mnfruit.com/airjordan.php]jordan[/url] or hardware technology so we can stay focused on how we will use [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] geo-marketing tools.
Let's take a look at the three main tools that consumers are using to find businesses, products or services close to their geography.
1. Web searches are the first and most obvious, however, these are web searches in which a map displays with targets the businesses that match the search criteria. Unlike the traditional yellow pages, these geo-listings (a.k.a. Local Business Listings) can [url=http://www.teatrodeoro.com/hollisterde.php]hollister deutschland[/url] be claimed and updated with your business marketing information in order to meet these [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] search criteria.
While this may sound relatively easy, geo-listings also include: consumer reviews that need to be managed; the clean-up of duplicate listings; coupons; offers; discounts; videos; photos; citations; QR bar codes; and, hyper local websites. Understanding what to start with and how to strategically use these [url=http://www.shewyne.com/hoganoutlet.html]hogan sito ufficiale[/url] components can be done by a professional marketing firm that specializes in this area. You can read more about these components in one of our previous articles on our blog.
2. Mobile Marketing is the next most significant geo-marketing tool in which SMS Texting, Mobile Applications, Mobile version of your website, and Mobile advertising are your key components. The starting point in this process will be with SMS Texting to get your alerts out to customers [url=http://www.shewyne.com/moncleroutlet.html]moncler outlet[/url] that subscribe to your short bursts of information. The reason why this is your starting point is that it will take time to build your list of subscribers.
3. Social Media Marketing continues to evolve and is, also, geographic in its targeting ability. Consumers are using Twitter, Facebook, LinkedIn, Wiki sites, Four Square, [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] Instant Messaging and other social community tools on their mobile devices. While [url=http://www.rtnagel.com/louboutin.php]louboutin[/url] they use it mostly to find businesses, products and services, in the social communities they are seeking recommendations from their friends (near and far). They are, also, using these social communities to post their experiences with a business, product or [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie pas cher[/url] service. For this reason you have to monitor the social communities in order to embrace any potential problem situations and work with them.
These three geo-marketing components are important to any business size - large or small - and each have their own sub-components that need to be well understood in order to succeed. Understanding the strategy amongst them; the acceptance and embracing them early; and, finally planning on a 3-year return will put you on the right path of geo-marketing.
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